How a Enterprise B2B SaaS Company Generated 33 Qualified Leads in 5 Days With Social Intent Signals

Client Success Story
November 2024

38%

Qualified Reply Rate

52%

LinkedIn Acceptance Rate

26%

Email CTR

Client Success Story
Dec 2024

Challenge:

A leading B2B SaaS company sought to enhance lead generation and streamline its pipeline by leveraging advanced social intent signals and strategic outreach campaigns. The goal was to identify and qualify high-intent leads efficiently.

Solution:
Using Trigify's Social Intent Trigger Campaigns, the team focused on engaging with potential leads by monitoring intent-driven activities, such as interactions with thought leaders and relevant content. The campaign utilized LinkedIn and email channels to maximize outreach impact.

Lead Enrichment: Enriched data for 246 leads, ensuring high-quality targeting.
Channel Breakdown:
- LinkedIn: Sent 241 connection requests, achieving a 54% acceptance rate and generating 28 replies (38% reply rate).
- Email: Contacted 175 leads, achieving a 44% open rate, 26% click-through rate, and a 3% reply rate.

Results:

33 high-quality leads were generated, with 60% converting to Sales Qualified Leads (SQLs).
One deal was successfully closed within the campaign period.
Exceptional engagement metrics included a 44% open rate and a 26% click-through rate, outperforming industry averages.

Challenge:

A leading B2B SaaS company sought to enhance lead generation and streamline its pipeline by leveraging advanced social intent signals and strategic outreach campaigns. The goal was to identify and qualify high-intent leads efficiently.

Solution:
Using Trigify's Social Intent Trigger Campaigns, the team focused on engaging with potential leads by monitoring intent-driven activities, such as interactions with thought leaders and relevant content. The campaign utilized LinkedIn and email channels to maximize outreach impact.

Lead Enrichment: Enriched data for 246 leads, ensuring high-quality targeting.
Channel Breakdown:
- LinkedIn: Sent 241 connection requests, achieving a 54% acceptance rate and generating 28 replies (38% reply rate).
- Email: Contacted 175 leads, achieving a 44% open rate, 26% click-through rate, and a 3% reply rate.

Results:

33 high-quality leads were generated, with 60% converting to Sales Qualified Leads (SQLs).
One deal was successfully closed within the campaign period.
Exceptional engagement metrics included a 44% open rate and a 26% click-through rate, outperforming industry averages.

Steps We Took

1. Ideal Customer Profile (ICP) Definition

Collaborated with the client to define their ICP, focusing on industries and roles central to payment processing, including:
- Payment operations managers
- Digital payments senior leaders
Segmented accounts into tiers:
- High-priority targets: Actively engaging in payments-related discussions.
- Mid-level prospects: Relevant but with less visible intent.
- Exploratory leads: New or smaller companies exploring payment systems.

2. Thought Leader Engagement with Intent Signals

We identified key thought leaders actively discussing payment processing, and digital transformation in payments.

How we identified them:
- Tracked LinkedIn posts and conversations about payment processing challenges.
- Monitored engagement with industry trends, such as new compliance regulations or shifts in digital payment adoption.
- Flagged prospects engaging with these thought leaders like, chargeback management, and streamlining operations.
Personalized outreach examples:
- Hey {{First Name}} - Interested in your take on {{relevant topic from the thought leader}}, been seeing some wild stats about chargebacks… Curious if you've been seeing this at {{company name}}?… P.S. You should give {{thought leader's name}} a follow, she has some great insights into this…

3. LinkedIn as the Core Channel

LinkedIn became the backbone of this campaign, enabling direct access to decision-makers and thought leaders:

Conversational tone: We crafted LinkedIn-friendly messages focused on building relationships, not hard selling.
Scalable outreach: Leveraged tools like HeyReach to automate and scale personalized LinkedIn campaigns while maintaining relevance.
Higher response rates: LinkedIn outperformed email campaigns, driving a 3x higher response rate.

4. Multi-Channel Engagement

While LinkedIn drove most of the engagement, we combined it with email to ensure prospects stayed engaged:

Used LinkedIn for introductions and relationship-building with thought leaders.
Followed up with email to share additional resources, case studies, and tailored solutions.

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Challenge:A leading B2B SaaS company sought to enhance lead generation and streamline its pipeline by leveraging advanced social intent signals and strategic outreach campaigns. The goal was to identify and qualify high-intent leads efficiently.

Solution:Using Trigify's Social Intent Trigger Campaigns, the team focused on engaging with potential leads by monitoring intent-driven activities, such as interactions with thought leaders and relevant content. The campaign utilized LinkedIn and email channels to maximize outreach impact.

Lead Enrichment: Enriched data for 246 leads, ensuring high-quality targeting.

Channel Breakdown:

LinkedIn: Sent 241 connection requests, achieving a 54% acceptance rate and generating 28 replies (38% reply rate).

Email: Contacted 175 leads, achieving a 44% open rate, 26% click-through rate, and a 3% reply rate.

Results:

33 high-quality leads were generated, with 60% converting to Sales Qualified Leads (SQLs).

One deal was successfully closed within the campaign period.

Exceptional engagement metrics included a 44% open rate and a 26% click-through rate, outperforming industry averages.

Challenge:A leading B2B SaaS company sought to enhance lead generation and streamline its pipeline by leveraging advanced social intent signals and strategic outreach campaigns. The goal was to identify and qualify high-intent leads efficiently.

Solution:Using Trigify's Social Intent Trigger Campaigns, the team focused on engaging with potential leads by monitoring intent-driven activities, such as interactions with thought leaders and relevant content. The campaign utilized LinkedIn and email channels to maximize outreach impact.

Lead Enrichment: Enriched data for 246 leads, ensuring high-quality targeting.

Channel Breakdown:

LinkedIn: Sent 241 connection requests, achieving a 54% acceptance rate and generating 28 replies (38% reply rate).

Email: Contacted 175 leads, achieving a 44% open rate, 26% click-through rate, and a 3% reply rate.

Results:

33 high-quality leads were generated, with 60% converting to Sales Qualified Leads (SQLs).

One deal was successfully closed within the campaign period.

Exceptional engagement metrics included a 44% open rate and a 26% click-through rate, outperforming industry averages.

Steps We Took

1. Ideal Customer Profile (ICP) Definition

Collaborated with the client to define their ICP, focusing on industries and roles central to payment processing, including:

Payment operations managers

Digital payments senior leaders

Segmented accounts into tiers:

High-priority targets: Actively engaging in payments-related discussions.

Mid-level prospects: Relevant but with less visible intent.

Exploratory leads: New or smaller companies exploring payment systems.

2. Thought Leader Engagement with Intent Signals

We identified key thought leaders actively discussing payment processing, and digital transformation in payments.

How we identified them:

Tracked LinkedIn posts and conversations about payment processing challenges.

Monitored engagement with industry trends, such as new compliance regulations or shifts in digital payment adoption.

Flagged prospects engaging with these thought leaders like, chargeback management, and streamlining operations.

Personalized outreach examples:

Hey {{First Name}} - Interested in your take on {{relevant topic from the thought leader}}, been seeing some wild stats about chargebacks… Curious if you've been seeing this at {{company name}}?… P.S. You should give {{thought leader's name}} a follow, she has some great insights into this…

3. LinkedIn as the Core Channel

LinkedIn became the backbone of this campaign, enabling direct access to decision-makers and thought leaders:

Conversational tone: We crafted LinkedIn-friendly messages focused on building relationships, not hard selling.

Scalable outreach: Leveraged tools like HeyReach to automate and scale personalized LinkedIn campaigns while maintaining relevance.

Higher response rates: LinkedIn outperformed email campaigns, driving a 3x higher response rate.

4. Multi-Channel Engagement

While LinkedIn drove most of the engagement, we combined it with email to ensure prospects stayed engaged:

Used LinkedIn for introductions and relationship-building with thought leaders.

Followed up with email to share additional resources, case studies, and tailored solutions.

Want Results Like This?

Challenge:

A leading B2B SaaS company sought to enhance lead generation and streamline its pipeline by leveraging advanced social intent signals and strategic outreach campaigns. The goal was to identify and qualify high-intent leads efficiently.

Solution:
Using Trigify's Social Intent Trigger Campaigns, the team focused on engaging with potential leads by monitoring intent-driven activities, such as interactions with thought leaders and relevant content. The campaign utilized LinkedIn and email channels to maximize outreach impact.

Challenge:

A leading B2B SaaS company sought to enhance lead generation and streamline its pipeline by leveraging advanced social intent signals and strategic outreach campaigns. The goal was to identify and qualify high-intent leads efficiently.

Solution:
Using Trigify's Social Intent Trigger Campaigns, the team focused on engaging with potential leads by monitoring intent-driven activities, such as interactions with thought leaders and relevant content. The campaign utilized LinkedIn and email channels to maximize outreach impact.