How Modern Sales & Marketing Really Works: A Guide for B2B Companies

Part 1: Finding the Right Prospects

Looking at LinkedIn Activity

✓ Simple Stuff (Basic Automation)

• Seeing who follows your company

• Tracking who reads your newsletters

• Counting post likes and shares

• Knowing who views your profile

Think of this like taking attendance - it's just counting who shows up.

Understanding Buying Signals

🤖 Smart Stuff (Needs AI Agents)

• Understanding what prospects are saying in their posts

• Noticing when people change jobs

• Spotting when companies are building buying teams

• Seeing patterns in how people research solutions

This is like having smart digital team members who can read between the lines of what people are doing online and tell you exactly who needs your attention.

Part 2: Sorting Good Leads from Great Ones

Making sure you focus on the right opportunities

Basic Sorting

✓ Simple Stuff (Basic Automation)

• Grouping companies by location

• Organizing by industry

• Sorting by company size

• Basic points system for interest

Like sorting mail into different piles - it's straightforward organization.

Smart Lead Scoring

🤖 Smart Stuff (Needs AI Agents)

• Figuring out which companies match your ideal customer

• Measuring how ready they are to buy

• Combining signals from multiple places

• Predicting when they might purchase

This is like having digital sales experts who can tell you exactly which prospects to call first and why.

Part 3: Talking to Prospects

How to say the right thing to the right person

Regular Communications

✓ Simple Stuff (Basic Automation)

• Sending scheduled emails

• Posting on social media

• Following up on schedule

• Tracking who opens what

Like having an organized assistant who never forgets to follow up.

Smart Conversations

🤖 Smart Stuff (Needs AI Agents)

• Writing messages that speak to specific problems

• Adjusting content based on industry

• Creating custom case studies

• Writing personal follow-ups

Like having digital communication experts who know exactly what to say to each prospect based on their unique situation.

Part 4: Managing Deals

Turning conversations into customers

Basic Deal Management

✓ Simple Stuff (Basic Automation)

• Scheduling meetings

• Sending reminders

• Tracking proposal status

• Logging activities

Smart Deal Support

🤖 Smart Stuff (Needs AI Agents)

• Learning from sales call recordings

• Creating FAQ lists automatically

• Suggesting answers to tough questions

• Personalizing proposals

Think of this as having digital deal coaches who help your team close more effectively.

Real Results: What's Possible

Here's what happened when a growing tech company used our combination of automation and AI agents:

• Found $7M worth of potential deals in 60 days

• 4 out of 10 leads turned into real opportunities

• 2 in 10 people responded to messages (way above normal)

• Cut their sales costs by 77%

Why Companies Choose PauPau

Think of PauPau like your complete sales and marketing technology team. We:

1. Set up all the automation you need

2. Train AI agents to work for your business

3. Build all the workflows you need

4. Keep improving everything over time

Instead of hiring 10 different people and buying 20 different tools, you get one solution that combines both automation and AI agents in a way that just works.

How to Get Started

Getting started is easy:

1. We learn about your business

2. We make a plan that fits your needs

3. We set up your automation and AI agents step by step

4. We keep making it work better

You focus on running your business. We handle all the technology - both the simple automation and the smart AI agents.