How a Enterprise SaaS Company Generated $7M in
Pipeline in 60 Days with Pau Pau

Client Success Story
November 2024

$7M

Pipeline Generated

41%

MQL to SQL Conversion

10-23%

Response rate on campaigns



Client Success Story
Nov 2024

Client

😶‍🌫️ Series A Fintech, United States

Goal

Generate $2.5M pipeline heading into Q1 2025.

Challenge

The client (Series A Fintech) struggled to generate high-quality leads for their payment processing solutions. Previous campaigns brought in leads, but they were unqualified and lacked a clear connection to the client’s product value. They needed a precise, data-driven approach to engage decision-makers responsible for payment operations, fraud prevention, and digital payments strategy.

"We were getting plenty of leads, but none of them were actually ready to buy. We needed something more targeted."

– VP of Sales, 😶‍🌫️ Fintech Client

Solution

We applied our LeadCaddy targeted outreach system powered by hidden buyer insights to identify and engage thought leaders and decision-makers focused on payment processing challenges. By analyzing LinkedIn activity, competitor engagement and intent signals, we found prospects already discussing payments-related topics, enabling us to focus on high-priority leads likely to engage.

The System 👇


Steps We Took

1. Ideal Customer Profile (ICP) Definition

  • Collaborated with the client to define their ICP, focusing on industries and roles central to payment processing, including:

    • Payment operations managers

    • Digital payments senior leaders

  • Segmented accounts into tiers:

    • High-priority targets: Actively engaging in payments-related discussions.

    • Mid-level prospects: Relevant but with less visible intent.

    • Exploratory leads: New or smaller companies exploring payment systems.


2. Thought Leader Engagement with Intent Signals

We identified key thought leaders actively discussing payment processing, and digital transformation in payments.

  • How we identified them:

    • Tracked LinkedIn posts and conversations about payment processing challenges.

    • Monitored engagement with industry trends, such as new compliance regulations or shifts in digital payment adoption.

    • Flagged prospects engaging with these thought leaders like, chargeback management, and streamlining operations.


  • Personalized outreach examples:

    • Hey {{First Name}} - Interested in your take on {{relevant topic from the thought leader}}, been seeing some wild stats about chargebacks… Curious if you've been seeing this at {{company name}}?… P.S. You should give {{thought leader's name}} a follow, she has some great insights into this…


3. LinkedIn as the Core Channel

LinkedIn became the backbone of this campaign, enabling direct access to decision-makers and thought leaders:

  • Conversational tone: We crafted LinkedIn-friendly messages focused on building relationships, not hard selling.

  • Scalable outreach: Leveraged tools like HeyReach to automate and scale personalized LinkedIn campaigns while maintaining relevance.

  • Higher response rates: LinkedIn outperformed email campaigns, driving a 3x higher response rate.


4. Multi-Channel Engagement

While LinkedIn drove most of the engagement, we combined it with email to ensure prospects stayed engaged:

  • Used LinkedIn for introductions and relationship-building with thought leaders.

  • Followed up with email to share additional resources, case studies, and tailored solutions.


5. Scaling the Campaign

Once we validated the strategy and messaging, we expanded the campaign by:

  • Increasing outreach volume to connect with more payment leaders.

  • Adding LinkedIn accounts to scale the touchpoints.

  • Customizing messaging for specific payments-related challenges, such as chargebacks.


    Results
    In just 60 days, our approach delivered:

  • 154 Accounts Contacted

  • 13 Qualified Leads

  • 6 In Contract Negotiations

  • 2 Enterprise Deals Closed

  • $7M+ Pipeline Generated


Want Results Like This?

Book an Intro